Purpose – This paper calls attention to the importance of historical research within “critical marketing studies”. It … provides a useful counterpoint to the calls for critical theory to form the central paradigm in critical marketing studies …, revealing a complex constellation of power/knowledge relations underpinning marketing theory, thought and pedagogy. Originality …

Purpose – This research seeks to provide a historical review of the life cycle concept in marketing. The paper aims to … implications – Both marketing thought and practitioners benefit from the insights presented. Marketing managers may better address … potential in marketing.  …

attention of marketing historians. In contrast to Bartels' seminal work, this research aims to show that early marketing writing … was not just in the English language and that early marketing thought was disseminated via instruction outside … institutions of higher education. The research also intends to explore how marketing education served to acculturate one group of …

widely discussed in the marketing and consumer behaviour literature. There is, however, limited research on how the all … conspicuous consumption phenomena. The paper adopts a historical framework related to economics and marketing. Findings – The … century by marketing and consumer behaviour theorists. Originality/value – The paper discusses and examines the socio …

marketing discipline with a unique opportunity to examine the value of its early literature in the context of a changing market … environment. The purpose of this paper is to use the early marketing literature to develop theoretical propositions related to the … internet marketplace. Design/methodology/approach – Seminal marketing thought is reviewed and used to provide a conceptual …

Purpose – This paper aims to use Brown and Hackley's contribution to the Journal of Historical Research in Marketing as … elemental. They aim to provoke readers to think critically about the production of marketing histories and histories of … marketing thought. Design/methodology/approach – This paper adopts a viewpoint approach. Findings – Given that Brown and Hackley …

Purpose – Farmers' markets are often identified as the roots of marketing enterprise. They are usually considered as …

Purpose – The purpose of this paper is to argue that the function of history in critical marketing studies centres on … the issue of contextualisation. It aims to put forward the idea that historically informed critical marketing studies … highlight that key institutions, actors and scholarly writings have all helped to constitute, perform and destabilise marketing …

Purpose – This article aims to give a short overview of the relationship between marketing and feminism. Design …/methodology/approach – The analysis is based on a literature review of key studies contributing to the debates on whether marketing activities …