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Contemporary American Marketing : readings on the changing market structure
Boyd, Harper W. (contributor);  … - 1962 - Rev. ed.
Persistent link: https://www.econbiz.de/10004635833
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Marketing Management: cases from the emerging coutries
Boyd, Harper W. (contributor);  … - 1966
Persistent link: https://www.econbiz.de/10004635842
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Marketing Management & administrative action
Britt, Steuart Henderson (contributor);  … - 1968 - Completely rev. ed.
Persistent link: https://www.econbiz.de/10004635858
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Marketing management and administrative action
Britt, Steuart Henderson (contributor);  … - 1973 - 3. ed.
Persistent link: https://www.econbiz.de/10004625548
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Cases in advertising management
Boyd, Harper W.; Fryburger, Vernon; Westfall, Ralph - 1964
Persistent link: https://www.econbiz.de/10014294633
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Marketing research : text and cases
Boyd, Harper W. - 1957 - 2. printing
Persistent link: https://www.econbiz.de/10014418566
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Marketing research : text and cases
Boyd, Harper W.; Westfall, Ralph; Stasch, Stanley F. - 1977 - 4. ed.
Persistent link: https://www.econbiz.de/10013481452
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Marketing strategy : planning and implementation
Walker, Orville C. - 1992
Persistent link: https://www.econbiz.de/10013481866
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Marketing research : text and cases
Boyd, Harper W.; Westfall, Ralph; Stasch, Stanley F. - 1977 - 4. ed., 1. print.
Persistent link: https://www.econbiz.de/10004912676
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Marketing management : a strategic decision-making approach
Mullins, John W. - 2008 - 6. ed., internat. stud. ed.
Persistent link: https://www.econbiz.de/10004874580