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An investigation on experimental techniques to determine the relative importance of various product attributes in the consumer decision-making process
Tigert, Douglas J. - In: Experimental research in consumer behavior : four …, (pp. 1-35). 1966
Persistent link: https://www.econbiz.de/10002915620
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Pushing the hot buttons for a successful retailing strategy
Tigert, Douglas J. - In: Patronage behavior and retail management, (pp. 89-113). 1983
Persistent link: https://www.econbiz.de/10002915636
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Personality, activity, and attitude predictors of consumer behavior
Pessemier, Edgar A.; Tigert, Douglas J. - In: New ideas for successful marketing : [National …, (pp. 332-347). 1966
Persistent link: https://www.econbiz.de/10003649723
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Activities, interests, and opinions
Wells, William D.; Tigert, Douglas J. - In: Journal of advertising research 11 (1971) 4, pp. 27-35
Persistent link: https://www.econbiz.de/10002982021
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Antecedents and consequences of structural change in North American retailing 1990-2010
Serpkenci, Ray R.; Tigert, Douglas J. - In: The international review of retail, distribution and … 20 (2010) 1, pp. 29-68
Persistent link: https://www.econbiz.de/10003960544
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The death of the discount store : an analysis of the changing structure of retailing in Canada
Tigert, Douglas J.; Haines jr., George H. - In: Problems in Canadian marketing : [papers], (pp. 57-83). 1977
Persistent link: https://www.econbiz.de/10002915499
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The fast food franchise : psychographic and demographic segmentation analysis
Tigert, Douglas J.; Lathrope, Richard; Bleeg, Michael - In: Journal of retailing 47 (1971) 1, pp. 81-90
Persistent link: https://www.econbiz.de/10002915523
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Can new product buyers be identified?
Pessemier, Edgar A.; Burger, Philip C.; Tigert, Douglas J. - In: Journal of marketing research : JMR 4 (1967) 4, pp. 349-354
Persistent link: https://www.econbiz.de/10002637874
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Marketing aspects of Canadian merger policy
Day, George S.; Tigert, Douglas J. - In: Macromarketing: a Canadian perspective, (pp. 77-99). 1980
Persistent link: https://www.econbiz.de/10002061460
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Market monitoring through attitude research
Arnold, Stephen J.; Tigert, Douglas J. - In: Journal of retailing 49 (1973/1974) 4, pp. 3-22
Persistent link: https://www.econbiz.de/10001905773