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Consumer price and promotion expectations : an experimental study
Kalwani, Manohar U.; Yim, Chi-kin - 1991 - Rev
Persistent link: https://www.econbiz.de/10000805953
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Why do stores double coupons?
Allen, Beth Elaine - 1991 - Rev
Persistent link: https://www.econbiz.de/10000813069
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Advertising and promotion management
Rossiter, John R.; Percy, Larry - 1987
Persistent link: https://www.econbiz.de/10000782620
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The role of the buyer in mass merchandising
Belden, Donald L. - 1971
Persistent link: https://www.econbiz.de/10000556181
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Supermarket merchandising and management
Peak, Hugh S.; Peak, Ellen F. - 1977
Persistent link: https://www.econbiz.de/10000558155
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Telemarketing campaigns that work
Roman, Murray - 1983
Persistent link: https://www.econbiz.de/10000559686
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Profitable sales management and marketing for growing business
Calvin, Robert J. - 1984
Persistent link: https://www.econbiz.de/10000559845
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Sales forecasting
Michael, George C. - 1979
Persistent link: https://www.econbiz.de/10000615278
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Sales promotion : how to create and implement campaigns that really work
Cummins, Julian - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10000627352
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Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf - 1997
Persistent link: https://www.econbiz.de/10000628118