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Online promotion and its influence on destination awareness and loyalty in the tourism industry

Lai, Wen-hsiang; Nguyen Quang Vinh - In: Advances in management & applied economics 3 (2013) 3, pp. 15-30

Internet is commonly accepted as an important aspect in successful tourism promotion as well as destination marketing in this era. The main aim of this study is to explore how online promotion and its influence on destination awareness and loyalty in the tourism industry. This study proposes a...

Persistent link: https://www.econbiz.de/10009756870

Tourist loyalty and urban e-services : a comparison of behavioural impacts in Leipzig and Amsterdam

Romão, João; Leeuwen, Eveline S. van; Neuts, Bart; … - 2013

Persistent link: https://www.econbiz.de/10010245523

Online travel purchasing : a literature review

Amaro, Suzanne; Duarte, Paulo - In: Journal of travel and tourism marketing 30 (2013) 7/8, pp. 755-785

Persistent link: https://www.econbiz.de/10010246264

Diffusion of Internet technology in the tourism sector : an empirical study

Bhat, Shabir Ahmad; Shah, Muzafar Ahmad - In: Journal of transnational management : the official … 19 (2014) 2, pp. 152-164

Persistent link: https://www.econbiz.de/10010381414

Digital destinations in the tourist sector : a path model for the impact of e-services on tourist expenditures in Amsterdam

Neuts, Bart; Romão, João; Nijkamp, Peter; Leeuwen, … - In: Letters in spatial and resource sciences : LSRS 6 (2013) 2, pp. 71-80

Persistent link: https://www.econbiz.de/10010194538

Traveler' e-purchase intent of tourism products and services

Nonkoo, Robin; Ramkissoon, Haywantee - In: Journal of hospitality marketing & management 22 (2013) 5/6, pp. 505-529

Persistent link: https://www.econbiz.de/10010127363

Spanish internet users and tourism : analysis of online tourist behaviour among experienced users

Garrido-Pintado, Pablo - In: Enlightening tourism : ET ; a pathmaking journal 3 (2013) 1, pp. 19-43

Persistent link: https://www.econbiz.de/10010337182

A service innovation evaluation framework for tourism e-commerce in China based on BP neural network

Peng, Lifang; Lai, Lingling - In: Electronic markets : the international journal on … 24 (2014) 1, pp. 37-46

Persistent link: https://www.econbiz.de/10010337645

How the tourism industry can utilize the new social networks

Frenzel, Michael - In: How to succeed in the digital age : strategies from 17 …, (pp. 149-162). 2014

Persistent link: https://www.econbiz.de/10010341231

Adoption of green e-business applications for sustainable tourism development in developing countries : the case of Tanzania

Masele, Juma James - 2014

Persistent link: https://www.econbiz.de/10010341985