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On the art of writing copy : [the best of print, broadcast, Internet, direct mail]
Lewis, Herschell Gordon - 2004 - 3. ed.
Persistent link: https://www.econbiz.de/10004457848
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On the art of writing copy
Lewis, Herschell Gordon - 2000 - 2. ed.
Persistent link: https://www.econbiz.de/10004595413
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Catalog copy that sizzles : all the hints, tips, and tricks of the trade you'll ever need to write copy that sells
Lewis, Herschell Gordon - 2000
Persistent link: https://www.econbiz.de/10004595972
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Sales letters that sizzle : all the hooks, lines, and sinkers you'll ever need to close sales
Lewis, Herschell Gordon - 2. ed.
Persistent link: https://www.econbiz.de/10004596128
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How to make your advertising twice as effective at half the cost
Lewis, Herschell Gordon - 1979
Persistent link: https://www.econbiz.de/10004805951
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Marketing mayhem : why marketing isn't producing the way it used to ; the symptoms, the antidotes
Lewis, Herschell Gordon - 2001
Persistent link: https://www.econbiz.de/10004778723
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Direct mail copy that sells!
Lewis, Herschell Gordon - 1984
Persistent link: https://www.econbiz.de/10004783073
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How to make your advertising twice as effective at half the cost
Lewis, Herschell Gordon - 1986
Persistent link: https://www.econbiz.de/10004783093
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Hot appeals or burnt offerings : Do's and don'ts for twenty-first century fundraising
Lewis, Herschell Gordon - 2007
Persistent link: https://www.econbiz.de/10004924385
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Open me now : direct mail envelopes that work ... and those that don't
Lewis, Herschell Gordon - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004927712