Purpose – There is a clear focus upon increasing research output, improving research quality and securing closer … interaction between universities and the private market of businesses. Research should be evaluated according to usefulness and … relevant criteria, where increased competition between universities and business schools for research grants should be …

Purpose – The purpose of this paper is to suggest that research can become the main change agent at business schools …. Research can foremost take place within undergraduate programs, using philosophical approaches. Graduate programs can to a … business schools can benefit from using radical approaches in marketing and organizational design when focusing on research …

. Research that is methodologically correct but of limited contribution is less likely to be published. Venue‐driven research …, replications, most extensions of prior research and data fitting exercises are unlikely to be published in the “better” marketing …

should research and teach that might be of relevance to practitioners. Findings – The article shows that if marketers – both …

academic research and management practice – especially in the case of marketing and consumer research. Design … research or teaching constitutes an undesirable or even deplorable form of compromise. Originality/value – The essay concludes …

Purpose – The objective of this paper is to describe a counter‐intuitive view of the deductive research process. Design … will stimulate and/or provoke a certain degree of afterthought and reflection. An applied approach to the research process … pitfalls and flaws in research endeavours at an early stage of an intended research process. Research limitations …

institutions, summarizing types of research, research topics and theoretical perspectives, analyzing citations received by … different articles and developing agenda for future research. Design/methodology/approach – A total of 11 leading journals are … selected on the basis of past research. A usable sample of 33 publications is obtained by conducting electronic database search …

Purpose – The purpose of this paper is to describe the interconnection between the research process, the report … structure and journal outlets in scholarly studies. Design/methodology/approach – Conceptual frameworks to link the research … research process and the awareness of the components of the report structure as well as potential journal outlets may at an …

“postcedents” in relation to structural equation modeling (SEM) in social science research. Design/methodology/approach – This … paper is based upon a conceptual and reflective discussion of SEM in social sciences research. Findings – SEM is not science … per se , but just a tool that is used to extract meaning from the previous steps of research processes in terms of a …