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Bedeutung externer Datenbanken für die Markenführung
Decker, Reinhold - 2004
Persistent link: https://www.econbiz.de/10002248664
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Market basket analysis by means of a growing neural network
Decker, Reinhold - 2004
Persistent link: https://www.econbiz.de/10002609435
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Data Mining und Datenexploration in der Betriebswirtschaft
Decker, Reinhold - In: Empirie und Betriebswirtschaft : Entwicklungen und …, (pp. 47-82). 2003
Persistent link: https://www.econbiz.de/10001799416
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Instrumentelle Entscheidungsunterstützung im Marketing am Beispiel der Verbundproblematik
Decker, Reinhold - 2000
Persistent link: https://www.econbiz.de/10001552848
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Instrumentelle Entscheidungsunterstützung im Marketing am Beispiel der Verbundproblematik
Decker, Reinhold - 2000
Persistent link: https://www.econbiz.de/10004604148
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Market basket analysis by means of a growing neural network
Decker, Reinhold - 2004
Persistent link: https://www.econbiz.de/10004822134
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Data Mining und Datenexploration in der Betriebswirtschaft
Decker, Reinhold - 2002
Persistent link: https://www.econbiz.de/10013385390
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Investigating feedback effects in the field of brand extension using brand concept maps
Kottemann, Pascal; Plumeyer, Anja; Decker, Reinhold - In: Baltic Journal of Management 13 (2018) 1, pp. 41-64
Purpose: The purpose of this paper is to apply the (advanced) brand concept maps (BCM) approach to reinvestigate previous findings on feedback effects resulting from brand extension information (BEI) and to explore whether this information affects the structure of a brand’s associative...
Persistent link: https://www.econbiz.de/10012066548