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Technological forecasting : th...
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Wills, Gordon
100
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25 years of economic theory : retrospect and prospect : papers delivered at the 25th anniversary of the Faculty of Economics of the University of Groningen, the Netherlands
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Business school graffiti
Wills, Gordon
- In:
European journal of marketing : EJM
12
(
1978
)
1
,
pp. 1-135
Persistent link: https://www.econbiz.de/10003021899
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2
Customer policy as an alternative orientation to marketing simple
Wills, Gordon
- In:
European journal of marketing : EJM
16
(
1982
)
4
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003021915
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3
How bad are your marketing communications?
Wills, Gordon
- In:
Management decision : MD
15
(
1977
)
3
,
pp. 307-338
Persistent link: https://www.econbiz.de/10003021919
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4
Marketing research
Wills, Gordon
- In:
Handbook of management technology
,
(pp. 174-195)
.
1967
Persistent link: https://www.econbiz.de/10003021931
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5
Marketing's social dilemma
Wills, Gordon
- In:
European journal of marketing : EJM
8
(
1974
)
1
,
pp. 4-14
Persistent link: https://www.econbiz.de/10003021944
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6
The value of information
Wills, Gordon
- In:
25 years of economic theory : retrospect and prospect : …
,
(pp. 113-128)
.
1976
Persistent link: https://www.econbiz.de/10003021957
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7
Marketing through research
Wills, Gordon
-
1967
Persistent link: https://www.econbiz.de/10014294658
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8
Strategic issues in marketing
Wills, Gordon
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000581559
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9
Managing international distribution
Wentworth, Felix
;
Chrostopher, Martin
;
Wills, Gordon
; …
-
1979
Persistent link: https://www.econbiz.de/10000676449
Saved in:
10
Technological forecasting and corporate strategy
Wills, Gordon
(
ed.
);
Ashton, David
(
contributor
); …
-
1969
Persistent link: https://www.econbiz.de/10000570846
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