This monograph eschews the view that packaging is an exclusively marketing tool, or for that matter the concern of the distribution function alone. The author insists that a total systems view should be taken of the multiple purposes which the pack must meet. This poses very real problems for at...

Consumerism today, like trades unionism some century ago, is a pre‐dominantly middle class concern. It provides an avenue for the articulate who are dis‐satisfied with the economic balance of power in our society and/or its emphasis on materialism, to walk along. That it should have become...

This Symposium reports on the opportunities available to those who take the initiative to introduce materials management approaches. It examines both the anticipate rates of change and development of the underlying factors as well as the organisational implications they entail. A full...

The development of a scientific discipline of marketing logistics requires a vital commitment to education in this area.

Since 1975, physical distribution management in the UK has developed rapidly. Indicative of this is the move by the Centre for Physical Distribution Management (CPDM) to take individual professional members as well as corporate sponsors and the support given to the seminars, conferences and...

Posits that every enterprise must institutionalize its workplace learning systems and opportunities in such a way that it radiates what it has already achieved and from this moves on to realize its full potential – in short, the enterprise itself is the key. Examines in successive chapters:...

What's Going on at Buckingham? Is it rash or rational? Crazy or calculated? The decision to launch an entirely independent, new type of management school at university level may seem more than a shade imprudent, especially in today's uncertain economic climate. Yet the Management Centre from...

Action learning on a company‐wide basis requires the continuing and determined commitment of the topmost line managers if it is to succeed. Action learning as an approach to management development is now beginning to replace conventional classroom instruction. The International Management...

The single market of 1992 can be likened to a Fortress Europe and those still outside its limits will be faced with the dual problem of how they will derive the greatest benefit therefrom and how the actions of those already within will affect them. For those who elect to join, membership will...