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Die Marke als Botschaft : die kommunikative Funktion der Marke und ihre Interdependenzen zur Werbung
Adjouri, Nicholas - 1993
Persistent link: https://www.econbiz.de/10000879174
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The new economic mind : the social psychology of economic behaviour
Lewis, Alan; Webley, Paul; Furnham, Adrian - 1995 - 1. publ.
Persistent link: https://www.econbiz.de/10000553796
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Arbeitshandbuch 'Werbung'
Wilkes, Malte W.; Richter, Helma - 1982
Persistent link: https://www.econbiz.de/10000559538
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Werbeeffizienzmessung
Pepels, Werner - 1996
Persistent link: https://www.econbiz.de/10000560003
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Sunk costs, Rationalität und ökonomische Theorie
Schaub, Harald - 1996
Persistent link: https://www.econbiz.de/10000618945
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The complexity of cooperation : agent-based models of competition and collaboration
Axelrod, Robert M. - 1997
Persistent link: https://www.econbiz.de/10000619180
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Werbepsychologie
Felser, Georg - 1997
Nach Lutz von Rosenstiels "Einführung in die Markt- und Werbepsychologie" (BA 6/93) liegt hier wieder ein …
Persistent link: https://www.econbiz.de/10000620407
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On the hypothesis of psychological barriers in stock markets and Benford's Law : an application to the dow jones industrial average
DeCeuster, Marc; Dhaene, Geert; Schatteman, Tom - 1995
Persistent link: https://www.econbiz.de/10000622429
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Marketing as social behavior : a general systems theory
Sirgy, M. Joseph - 1984
Persistent link: https://www.econbiz.de/10000583770