Acknowledgments -- About the editors -- About the contributors -- Introduction to the new production of users / Sampsa Hyysalo, Torben Elgaard Jensen and Nelly Oudshoorn -- Rethinking and extending theoretical approaches to the production of users in innovation -- Protecting the right to...

Introduction -- The basic diffusion pattern of an innovation -- The whole is bigger than the sum of its (diffusion and customer lifetime value) parts -- Don't just stand there: do something! growing innovation equity through marketing actions -- Foreseeing bumps and potholes along the diffusion...

The Internet has enabled new forms of large-scale collaboration. Voluntary contributions by large numbers of users and co-producers lead to new forms of production and innovation, as seen in Wikipedia, open source software development, in social networks or on user-generated content platforms as...

Die virtuelle Entwicklung ist als wesentlicher Bestandteil im Entwicklungsprozess neuer Produkte etabliert. Virtual Reality (VR) - ein Teilbereich der virtuellen Entwicklung - bietet die Möglichkeit, Entwicklungsstände schnell zu visualisieren und mit ihnen zu interagieren, um frühzeitig...