Cognition & strategy -- Purpose -- Environment -- Generic strategies and how to implement them -- Firm capabilities -- Industry life cycles -- Technology and its impact on industries -- Vertical integration & diversification -- International strategies -- Organization and strategy

Introduction: what is this book about? -- From strategic planning to agile strategic thinking -- From average to cunning to stunning -- The "cunning" checklists -- From static to dynamic competitive strategy -- The art of alien thinking -- From projections to scenario story-telling -- Emotional...