Enders, Albrecht; Hungenberg, Harald; Denker, Hans-Peter; … - In: European Management Journal 26 (2008) 3, pp. 199-211
Summary Benefiting from new Internet technologies and altered user behavior, social networking sites have become the poster child of a series of new web services that have been emerging with the advent of "Web 2.0". In this article, we follow a comparative case approach of two major German...
