Dubinsky, Alan J.; Mehta, Rajiv; Anderson, Rolph E. - In: European Journal of Marketing 35 (2001) 1/2, pp. 27-50
States that little empirical work is available as a guide in the design and implementation of sales manager training programs. Examines the relationship between trainee satisfaction with sales manager training (a measure for training effectiveness) and the format, site, instructor, instructional...