Klar kommunizieren Aufmerksamkeit gewinnen. In vielen Märkten drängt sich die Konkurrenz dicht an dicht. Wer seinem Produkt, seiner Marke, seinem Unternehmen in der Kakophonie von Zielgruppenansprachen erfolgreich Gehör verschaffen will, muss richtig kommunizieren können. Das Buch...

Many practitioners point out that the speculative profits of institutional traders arc eroded by the difficulty in gauging the price impact of their trades. In this paper. we develop a model of strategic trading where speculators face such a dilemma because of incomplete information about...

The renewal of the city started from the examination of urban conditions of comfort/discomfort (safety, mobility, environment, social cohesion); this required the direct involvement of the city's inhabitants as experts of the urban environment, and therefore able to suggest solutions. Nowadays...

One of the most popular and widely used frameworks in strategic management is SWOT analysis (or SWOT hereafter), which represents the analysis of “strengths, weaknesses, opportunities, and threats.” SWOT helps identify the positive and negative factors in the external and internal...