Introduction : charting a roadmap to great ideas -- Understanding jobs to be done -- Jobs : what customers are trying to get done -- Job drivers : why customers have different jobs -- Current approaches and pain points : how customers look at today's solutions -- Success criteria : the...

Aus der Verlagsmeldung: "Wo kann ein Krankenhaus Leitlinien aus dem Flugverkehr anwenden? Wie kann ein Autohersteller Tools aus der Videospielbranche nutzen? Was kann ein Eventmanager von Eisenbahnen lernen? - Cross-Industry-Innovation ist eine raffinierte Methode, die eigenen...

"Get out of the office and dream! To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a cafe and dream. Recreating the convivial, collaborative, creative world of the...

This book explores new frameworks and methods of understanding and analysing innovation. These are set against a backdrop of 'innovation with care', which is seen as a phenomenon that takes place among many actors with different perspectives, ideas and cultures that must be carefully woven...