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Strategy in advertising : matc...
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Vereinigte Staaten
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Bogart, Leo
44
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Journal of advertising research
8
Public opinion quarterly : journal of the American Association for Public Opinion Research
6
Harvard business review : HBR
4
Journal of marketing
2
The Conference Board record : reporting to management on business affairs
2
Behavioral sciences and the mass media
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Current controversies in marketing research
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Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
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Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
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Markham series in marketing
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Measuring advertising effectiveness. Selected readings
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Monthly commentary on Indian economic conditions
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Sociology in use : selected readings for the introductory course
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ECONIS (ZBW)
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41
Three Views of Advertising: A Review Essay
Bogart, Leo
- In:
Journal of advertising research
35
(
1995
)
4
,
pp. 63-68
Persistent link: https://www.econbiz.de/10006532642
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42
Who Pays for the Media?
Bogart, Leo
- In:
Journal of advertising research
34
(
1994
)
2
,
pp. 11-18
Persistent link: https://www.econbiz.de/10006536624
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43
Comment on Walter J. Primeaux, Jr., "The Newspaper Rate Differential: Another Element in the Explanation."
Bogart, Leo
- In:
The Journal of Business
50
(
1977
)
1
,
pp. 84-85
Persistent link: https://www.econbiz.de/10005781544
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44
Press and public : who reads what, when, where, and why in American newspapers
Bogart, Leo
-
1981
Persistent link: https://www.econbiz.de/10004051576
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