In a well-functioning market, consumers exert choices not just in purchases of products but also inselections of locations to enjoy shopping. Scholarly research has demonstrated that retailatmospheres impact on shoppers’ pleasurable shopping experiences. Demonstrating the marketingconcept in...

The decline of shopping streets and the rise of shopping malls have been major trends in European retailing for decades. So far, research has failed to investigate this shift of agglomeration format (AF) patronage from a marketing perspective, including the consumers’ point of view. This paper...

Purpose – The paper aims to explore the contributing factors impacting on shopping experiences of customers in Mauritius. It also seeks to investigate the relative significance of these factors in predicting the willingness of customers to visit shopping malls of Mauritius....

Between pink Hollywood and the black wave -- A change in rhythm -- Modernism and the avant-garde in the struggle for socialism -- Life in the American style -- Conclusion. The American dream the Yugoslav way?