Purpose – This study aims to explore the main features contributing towards the formation of brand loyalty among children, using a neural network topology. Design/methodology/approach – The paper used an exploratory study using a semi-structured interviewed with children, psychologist and...

Purpose – This paper aims to investigate the impact of market orientation (MO) on performance using a neural network model in order to find new linkages and new explanations for this relationship. Design/methodology/approach – This investigation is based on a survey data collection from a...