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American influences on Irish advertising and consumerism 1900-1960 : fashioning Irishwomen

Whelan, Bernadette - In: Journal of historical research in marketing 6 (2014) 1, pp. 159-182

Persistent link: https://www.econbiz.de/10010339178

The changing nature of advertisement in The Freeman's Journal : a case study, 1763-1924

McCarthy, Mary - In: Journal of historical research in marketing 6 (2014) 1, pp. 131-158

Persistent link: https://www.econbiz.de/10010339182

"The advertising problem" : an Irish solution of 1910

Kenny, Colum - In: Journal of historical research in marketing 6 (2014) 1, pp. 116-130

Persistent link: https://www.econbiz.de/10010339185

Gendering the Victorian Irish child reader as buyer

Clark, Lauren Rebecca - In: Journal of historical research in marketing 6 (2014) 1, pp. 8-28

Persistent link: https://www.econbiz.de/10010339226

Consuming Irish children : advertising and the art of independence, 1860-1921

Clark, Lauren Rebecca - 2017

Persistent link: https://www.econbiz.de/10011891974

Advertising to boost energy efficiency: The power of one campaign and natural gas consumption

Diffney, Seán; Lyons, Seán; Valeri, Laura Malaguzzi - 2009

In this paper we study the recent awareness and persuasion campaign launched by the Irish government to increase energy efficiency and we assess its effect on residential natural gas consumption. We first analyse changes in the daily consumption of natural gas and find that advertising leaflets...

Persistent link: https://www.econbiz.de/10010277650