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Cost-benefit pricing of new products using joint-space scaling techniques
Braden, Patricia L. - In: Proceedings of the Business and Economic Statistics … (1980), pp. 534-539
Persistent link: https://www.econbiz.de/10003500598
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Technological entrepreneurship : the allocation of time and money in technology-based firms
Braden, Patricia L. - 1977
Persistent link: https://www.econbiz.de/10002017555
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"Good consumership" in household appliance purchasing
Granbois, Donald H.; Braden, Patricia L. - In: Journal of Business Research 4 (1976) 2, pp. 103-116
Persistent link: https://www.econbiz.de/10005465787