This volume brings together the insights of theories of management and marketing to give an original, alternative view …, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto …

Relations Management - A Specific Form of Interaction Between Business and State in the Republic of Moldova -- Chapter 14 …. Digital Marketing Adoption Framework for Small Businesses in Egypt: A Grounded Theory Approach -- Chapter 15. Islamic …

This paper focuses on the effects of organizational context on the acquisition of tacit and explicit marketing know … context consists of management features and matching factors. The former includes factors that are within the control of the … IJV management such as management commitment and teamwork while the latter covers those that pertain to the congruence of …

-cultural management texts by highlighting to the reader the need to avoid both ethnocentrism and the belief in the universality of his or … her own values and ways of thinking: the success of international negotiations and intercultural management depends on … work. Cross-Cultural Management will help interested parties – students of business management, international relations and …

Enables teams of engineering, science, and management students to work with the top management of international high …