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Einsatz von Social Media und ihrer Netzwerke im Rahmen der multimedialen externen Unternehmenskommunikation
Baumann, Sabine - In: Multimedia Marketing : eine Betrachtung aus …, (pp. 67-101). 2011
Persistent link: https://www.econbiz.de/10008991198
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Guest editor's introduction: strategic media management at a junction
Baumann, Sabine - In: Journal of media business studies 17 (2020) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10012256226
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Strategic media management
Baumann, Sabine (ed.) - 2020
Persistent link: https://www.econbiz.de/10012256264
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Geopolitical overview of social media platforms : from Beijing to Berlin
Baumann, Sabine - In: The SAGE handbook of social media marketing, (pp. 183-204). 2022
Persistent link: https://www.econbiz.de/10013368571
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Zur begrifflichen Erfassung und Behandlung umweltschutzorientierter Aspekte in der Betriebswirtschaftslehre
Baumann, Sabine - In: Betriebliches Umweltmanagement (1996), pp. 3-22
Persistent link: https://www.econbiz.de/10001204006
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Umweltschutzorientierte Prozessnetzwerke : Modellierung und Analyse produktinduzierter Stoff- und Energieströme
Baumann, Sabine - 1999
Persistent link: https://www.econbiz.de/10001381959
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Handbook on digital business ecosystems : strategies, platforms, technologies, governance and societal challenges
Baumann, Sabine (ed.) - 2022
"This timely Handbook on Digital Business Ecosystems provides a comprehensive overview of current research and industrial applications as well as suggestions for future developments. Multi-disciplinary in scope, the Handbook includes rigorously researched contributions from over 80 global expert...
Persistent link: https://www.econbiz.de/10013256236
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Attention, crowd: we need your money! : start-ups' communicative appearances on crowdfunding platforms
Baumann, Sabine; Brüning, Hendrikje - In: Digital transformation in journalism and news media : …, (pp. 107-114). 2017
Persistent link: https://www.econbiz.de/10011662367
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Implementation of social media as a knowledge catalyst
Baumann, Sabine; Runge, Fabian - In: Digital transformation in journalism and news media : …, (pp. 305-318). 2017
Persistent link: https://www.econbiz.de/10011662473