Forstmoser, Peter; Herger, Nikodemus - In: The Geneva Papers on Risk and Insurance - Issues and … 31 (2006) 3, pp. 409-424
A company's reputation is a vital asset in building stakeholder trust; a resource that, given the risk of public scandal threatening every enterprise in today's information society, is nothing less than existential. No company can afford to abandon itself to the whims of public opinion; all must...