"Get out of the office and dream! To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a cafe and dream. Recreating the convivial, collaborative, creative world of the...

"This book addresses the crucial relationship between a business and its technical implementations, and how current innovations are changing how the industry operates by highlighting current theoretical frameworks, novel empirical research discoveries, and fundamental literature surveys"--