Argues that despite the relative newness of management science as an academic subject, management itself has been around since ancient times. This book traces the development of management as a discipline, examining the way this evolution impacts management practice

"Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of...