-- Interkulturelles Marketing durch Dialektik -- Reputationsmarketing.-Markenidentität durch wertorientierte Mitarbeiterkommunikation.-Nonprofit-Marketing … -- Sensory Marketing -- The Impact of Emotions in Marketing Strategy -- Using Social Media for Business – Tools, Benefits and … Pitfalls -- Word-of-Mouth-Marketing – Die geheime Macht des Wortes. …

The marketing of organic products is viewed as a significant link between the production side of the business and the … organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing … strategies. This book explores the marketing trends for organic food products through the analysis of those elements that …

Das Lehrbuch stellt die aktuell wichtigsten Trends im Marketing dar. Der besondere Mehrwert besteht darin, dass neben …