Reference to Âàñèë Ìàíîâ. Ðåôîðìû â ïîñòñîöèàëèñòè÷åñêîì îáùåñòâå (îïûò Áîëãàðèè). Ì., Ýêîíîìèêà, 2000, 360 ñ.

This paper concentrates on organising, planning and managing the train movement in a network. The three classic management levels for rail planning, i.e., strategic, tactical and operational, are introduced followed by decision support systems for rail traffic control. In addition, included in...

Purpose – The objective of this paper is to uncover the underlying dimensions of, and examine the similarities and differences in, personal uses of advertising, perceived socio‐economic effects of advertising, and consumer beliefs and attitudes toward advertising in Bulgaria and Romania....

Purpose This paper aims to investigate the internationalisation inducement in family firms with domestic capital operating in a specific industry in a transition country. Examining the effect of entrepreneur-, firm- and context- specific factors, it provides an insight into the start of...

Describes the results of a survey of Bulgarian companies as part of a larger project funded by The European Commission. Investigates the marketing attitudes and approaches of Bulgarian companies using a mailed questionnaire based on a set of preliminary in‐depth interviews and analyses the...

Purpose – The purpose of this paper is to explore the relationships between determinants and primary antecedents of advertising and attitudes to advertising in the context of European Union accession countries. Design/methodology/approach – Drawing on data from consumer surveys conducted in...

"The Covid-19 pandemic has induced a crisis grasping the world abruptly, simultaneously, and swiftly. As a critical juncture, it ignited a change of era for international business. This book illustrates how governments have dealt with the pandemic and the consequent impacts on international...