Close to 75% of marketing and promotional campaigns globally fail to meet their purpose. Marketing campaigns fail due to pitfalls, which sink promotional projects. Strategic planning is significant in overcoming these pitfalls hence increasing the chances of business being successful in their...

ENGLISH ABSTRACT: Since packaging materials comprise a substantial percentage, namely 35% of the entire inputcost on a fruit farm, the four largest fruit producers in the Western Cape decided in 1988 toerect their own corrugated cardboard plant at Worcester, namely A P L Cartons.The driving...

Purpose ? The paper aims to report on a thesis completed in 2005 that had relevance to the project management community. The thesis dealt with trust relations in the construction industry in respect of strategy formulation and to provide a hierarchy model to explain the concept of general trust...