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Contemporary advertising
Bovée, Courtland L.; Arens, William F. - 1989 - 3. ed., 2. [Dr.]
Persistent link: https://www.econbiz.de/10004074879
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Contemporary advertising
Arens, William F.; Bovée, Courtland L. - 1994 - 5. ed.
Persistent link: https://www.econbiz.de/10004306781
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Advertising excellence
Bovée, Courtland L. (contributor) - 1995 - Internat. ed.
Persistent link: https://www.econbiz.de/10004571601