‐and‐mortar retail external reference prices influence consumer e‐tail price expectations, price fairness, and satisfaction perceptions … more than online e‐tail external reference prices when reference prices are high. When external reference prices are low …, both online e‐tail and bricks‐and‐mortar retail external reference prices are equally effective. Research limitations …

of loss aversion?” and “Will different prices affect the self‐other asymmetry in choice?”. Design … the locus of evaluation and the monthly service plan charges (anchoring prices) as the between‐subjects’ factors. Findings … to switch brands. It is also found that the locus effect is applicable to brands at various prices. Research limitations …

of distortion is influenced by the characteristics of the prices as well as the focus of attention at encoding and the …

perceptions of prices, which can have severe negative consequences on consumer welfare. Design/methodology/approach – This is a … an item should cost is influenced by advertised prices even when they are totally unbelievable. Originality/value – The …

‐dimensional prices). Yet, the very notion of what makes a price salient remains unanswered. By providing a clear conceptualization of …

– Analysis of covariance (ANCOVA) reveals that euro prices influence the treatment of price information, price perception and, to …, moderate judgmental bias strength. Practical implications – The results bring out the face value effect of prices, which shows … that when unsure of actual price value the consumers turn to nominal value as an anchor for evaluating prices. This paper …