The study extends the existing knowledge by taking a relationship perspective to study the effect of service quality on customer retention. We integrate business‐to‐business marketing literature with service quality literature to develop a model to capture relationship commitment and other...

Purpose – To provide guidance for the formalised analysis of qualitative data and observations, to raise awareness about systematic analysis and illustrate promising avenues for the application of qualitative methodologies in international marketing research. Design/methodology/approach –...

Intro -- Half Title Page -- Series Page -- Title Page -- Copyright Page -- Contents -- List of Tables -- List of Figures -- About the Authors -- Preface -- Abstract -- Chapter 1-Introduction -- 1.1. Significance of EMs -- 1.2. Terrorism, EMs, and MNEs -- 1.3. Why this Study? -- 1.4. CASE STUDY...

In this article, we analyze the impact of learning from internationalization on small and medium enterprises' (SMEs) performance along different development paths. Drawing on the exploitation versus exploration logic, we use an alternative view of foreign operation modes (the learning...