In today's competitive environment, manufacturing and service companies are intensifying their customization processes …. Customization means companies must meet the challenge of providing individualized products and services, without introducing high … costs. Therefore, companies must address both customization and cost factors to gain a competitive advantage. While product …

"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of … solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass … customization while depicting the importance of IT in making the strategy function efficiently in order to support the business …