1. Setting the scene -- 2. Language matters -- 3. Management and language -- 4. International management and language -- 5. English as the global lingua franca -- 6. Spreading the management gospel, in English -- 7. German : a language of management designed for Klarheit / Nigel Holden -- 8....

unit 1. Introduction to marketing communications -- unit 2. Marketing communications mixes -- unit 3. The marketing communications industry -- unit 4. Relationships and marketing communications -- unit 5. Marketing channels -- unit 6. Communication strategies and the international context --...

Contemporary Trends in Conflict and Communication: Technology and Social Media examines the myriad ways conflict communication occurs in mediated spaces, whether through social media platforms such as Twitter, Facebook, and Instagram, on private social enterprise spaces, or through formal online...

The paper finds that supervisory stress tests are conducted in more than half of sub-Saharan African countries, particularly in western and southern Africa, and that the number of individual stress tests has grown exponentially since the early 2010s. By contrast, few central banks publish...

We examine the effect of personal, two-way communication on the payment behavior of delinquent borrowers. Borrowers who speak with a randomly assigned bank agent are significantly more likely to successfully resolve the delinquency relative to borrowers who do not speak with a bank agent. Call...

Produkte bzw. Leistungen der Medienbranche lassen sich vollständig digitalisieren und in digitalisierter Form distribuieren. Hierdurch ist die Medienbranche wie kaum eine andere von Innovationen der Informations- und Kommunikationstechnik tangiert. Das vom BMBF im Rahmen des Schwerpunktes...