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An empirical comparison of the efficacy of covariance-based and variance-based SEM
Reinartz, Werner; Haenlein, Michael; Henseler, Jörg - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 332-344
Persistent link: https://www.econbiz.de/10008324623
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Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels
Eggert, Andreas; Henseler, Jörg; Hollmann, Sabine - In: The journal of supply chain management : a global … 48 (2012) 2, pp. 75-93
Persistent link: https://www.econbiz.de/10009962491
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Customer-Care-Center-Qualität : Messung und Nutzung
Aa, Zanna van der; Bloemer, José; Henseler, Jörg; … - In: Marketing Review St. Gallen : die neue … 30 (2013) 3, pp. 16-24
Persistent link: https://www.econbiz.de/10010145963
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Exploring Unanticipated Consequences of Strategy Amongst Stakeholder Segments: The Case of a European Revenue Service
Money, Kevin; Hillenbrand, Carola; Henseler, Jörg; da … - In: Long range planning : LRP ; international journal of … 45 (2012) 5, pp. 395-423
Persistent link: https://www.econbiz.de/10010050252
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A Model of Response Strategies in Strategic Alliances: A PLS Analysis of a Circumplex Structure
Furrer, Olivier; Tjemkes, Brian; Henseler, Jörg - In: Long range planning : LRP ; international journal of … 45 (2012) 5, pp. 424-450
Persistent link: https://www.econbiz.de/10010050253
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Why generalized structured component analysis is not universally preferable to structural equation modeling
Henseler, Jörg - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 402-414
Persistent link: https://www.econbiz.de/10009845002
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Creating customer loyalty through service customization
Coelho, Pedro S.; Henseler, Jörg - In: European journal of marketing : EJM 46 (2012) 3, pp. 331-357
Persistent link: https://www.econbiz.de/10009846066
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Technology-based service proposal screening and decision-making effectiveness
Riel, Allard C.R. van; Semeijn, Janjaap; Hammedi, Wafa; … - In: Management decision : MD 49 (2011) 5, pp. 762-784
Persistent link: https://www.econbiz.de/10009014334
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An empirical comparison of the efficacy of covariance-based and variance-based SEM
Reinartz, Werner; Haenlein, Michael; Henseler, Jörg - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 332-345
Persistent link: https://www.econbiz.de/10008882310
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A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling : A Rejoinder
Henseler, Jörg - 2010
Hwang and Takane (2004) introduced generalized structured component analysis (GSCA) as an alternative structural equation modeling technique. In a recent JMR article, Hwang et al. (forthcoming) claim to have analyzed the performance of GSCA relative to covariance-based structural equation...
Persistent link: https://www.econbiz.de/10014196377