The study applies western theory extended by chinese particularities with the aim of analysing the chinese demand for automobiles and establishing a concept for forecasting. Severe data problems (yearly data covering 1978-1995 are available) only allow estimation by regression methods. The...

Die vorliegenden Arbeit möchte westliche Wirtschaftstheorien und ökonometrische Methoden unter Berücksichtigung der chinesischen Besonderheiten auf die Untersuchungen der nationalen Pkw-Nachfrage in China anwenden und damit den Absatzmarkt analysieren sowie eine Grundlage zur Prognose...

Purpose: This study aims to examine the role played by brand equity orientation and failure type in service recovery. Specifically, through the lens of forgiveness, the way brand equity orientation and failure type influence consumer response to recovery is revealed....

Purpose: The purpose of this study is to examine the effect of perceived justice and consumer's moral judgment of a service failure on recovery outcomes. Design/methodology/approach: The research model is examined by adopting a field study approach followed by an experiment. The SPSS program...