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This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation...
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Part 1: Performance, success and value in entrepreneurship: a women's perspective. Redefining success beyond economic growth and wealth generation: the case of Ethiopia / Atsede T. Hailemariam and Brigitte Kroon -- Value creation through women's entrepreneurship / Shandana Sheiikh, Shumaila...
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