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The lovemarks effect : winning in the consumer revolution
Roberts, Kevin W. S. - 2006 - 1. ed.
Persistent link: https://www.econbiz.de/10004846106
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Lovemarks : The future beyond brands
Roberts, Kevin W. S. (contributor) - 2006 - 1. ed., Saatchi & Saatchi Designer's ed.
Persistent link: https://www.econbiz.de/10004893104
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Kellogg on branding : the marketing faculty of the Kellogg school of management
Tybout, Alice M. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004846062
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The golden apple : how to measure value, build confidence and be your best in work & life
Aaronson, Kathy - 2006
Persistent link: https://www.econbiz.de/10004224455
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Citizen marketers : when people are the message
McConnell, Ben; Huba, Jackie - 2007
Persistent link: https://www.econbiz.de/10004879783
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Making meaning : how successful businesses deliver meaningful customer experiences
Diller, Stephen; Shedroff, Nathan; Rhea, Darrel - 2006
Persistent link: https://www.econbiz.de/10004863461
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The future of relationship marketing
Bejou, David (contributor) - 2006
Persistent link: https://www.econbiz.de/10004515459
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The future of relationship marketing
Bejou, David (contributor) - In: Journal of relationship marketing : innovations & … Vol. 4, nr. 3/4 (2006)
Persistent link: https://www.econbiz.de/10004874002
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Join the conversation : how to engage marketing weary consumers with the power of community, dialogue, and partnership
Jaffe, Joseph - 2007
Persistent link: https://www.econbiz.de/10004895477
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Customer value investment : formula for sustained business success
Mahajan, Gautam - 2008
Persistent link: https://www.econbiz.de/10004936857