//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Web-Promotion : professionelle...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Internet
21,850
Werbung
13,894
Advertising
9,965
Deutschland
7,897
Electronic Commerce
7,255
Marketing
7,133
Theorie
6,898
Consumer behaviour
6,829
Theory
6,792
Konsumentenverhalten
6,697
Germany
6,208
E-commerce
5,320
Werbewirkung
4,252
Advertising effects
4,135
Unternehmen
3,780
Online-Marketing
3,654
Internet marketing
3,553
Marketingmanagement
3,060
USA
2,724
Marketing management
2,607
Informationstechnik
2,373
Social Web
2,362
Social web
2,358
United States
2,329
Welt
2,252
World
2,217
Relationship marketing
2,173
Beziehungsmarketing
2,167
Markenführung
2,007
Brand management
2,005
Sales promotion
1,977
Verkaufsförderung
1,965
Online-Handel
1,686
Online retailing
1,683
Information technology
1,678
Management
1,663
Verbraucherverhalten
1,662
Strategisches Management
1,655
Markenpolitik
1,610
Kundenmanagement
1,549
more ...
less ...
Online availability
All
Undetermined
13,163
Free
8,884
Type of publication
All
Book / Working Paper
53,521
Article
19,960
Journal
465
Other
70
Database
1
Type of publication (narrower categories)
All
Article in journal
12,590
Aufsatz in Zeitschrift
12,590
Hochschulschrift
6,464
Thesis
4,357
Graue Literatur
4,224
Non-commercial literature
4,224
Dissertation u.a. Prüfungsschriften
3,118
Working Paper
2,935
Aufsatz im Buch
2,887
Book section
2,887
Collection of articles of several authors
2,617
Sammelwerk
2,617
Arbeitspapier
2,527
Aufsatzsammlung
2,191
Lehrbuch
2,070
Textbook
1,559
Konferenzschrift
1,354
Bibliografie enthalten
1,152
Bibliography included
1,152
research-article
996
Case study
809
Fallstudie
809
Ratgeber
544
Bibliographie
514
Conference proceedings
493
Guidebook
469
Handbook
435
Handbuch
435
Amtsdruckschrift
266
Government document
266
Glossar enthalten
240
Glossary included
240
review
223
review-article
207
Wörterbuch
195
Conference paper
181
Konferenzbeitrag
181
Festschrift
155
Collection of articles written by one author
154
Sammlung
154
more ...
less ...
Language
All
English
40,260
German
28,305
Undetermined
4,712
French
879
Polish
100
Spanish
98
Russian
61
Dutch
50
Swedish
49
Italian
43
Portuguese
36
Romanian
23
Finnish
13
Bulgarian
12
Danish
9
Ukrainian
8
Hungarian
5
Serbian
5
Croatian
4
Lithuanian
4
Norwegian
4
Chinese
4
Turkish
3
Arabic
2
Czech
2
Estonian
2
Afrikaans
1
Valencian
1
Kazakh
1
Macedonian
1
Multiple languages
1
Nepali
1
Slovak
1
more ...
less ...
Author
All
Bruhn, Manfred
272
Pepels, Werner
189
Press, World Trade
173
Kotler, Philip
171
Meffert, Heribert
157
Homburg, Christian
132
Wiedmann, Klaus-Peter
126
Huber, Frank
122
Bauer, Hans H.
117
Esch, Franz-Rudolf
94
Wirtz, Bernd W.
91
Diller, Hermann
88
Fritz, Wolfgang
83
Belz, Christian
82
Peitz, Martin
80
Tomczak, Torsten
78
Scheer, August-Wilhelm
75
Ahlert, Dieter
71
Greenstein, Shane M.
71
Kaiser, Harry M.
66
Sträßer, Anne-Katrin
65
Burmann, Christoph
63
Kreutzer, Ralf T.
62
Picot, Arnold
61
Backhaus, Klaus
60
Eisend, Martin
60
Mertens, Peter
60
Silberer, Günter
60
Albers, Sönke
59
Kuß, Alfred
59
Goldfarb, Avi
57
Heinemann, Gerrit
57
Olbrich, Rainer
55
Reichwald, Ralf
55
Kollmann, Tobias
54
Krcmar, Helmut
54
Economides, Nicholas
52
Giovannetti, Emanuele
51
Kleinaltenkamp, Michael
51
Aaker, David A.
50
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
577
IGI Global
189
National Bureau of Economic Research
158
Verlag Dr. Kovač
107
OECD
90
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
85
Europäische Kommission
59
Haufe-Lexware GmbH & Co. KG
59
Université Paris-Dauphine (Paris IX)
59
HAL
53
Organisation for Economic Co-operation and Development
48
Verlag Franz Vahlen
46
Springer Gabler <Firma>
43
Springer-Verlag GmbH
43
Edward Elgar Publishing
38
Gesellschaft zur Erforschung des Markenwesens
35
De Gruyter Oldenbourg
33
International Monetary Fund (IMF)
33
RWTH Aachen
31
American Marketing Association
30
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
30
Nomos Verlagsgesellschaft
30
W. Kohlhammer GmbH
29
Wiley-VCH
29
EconWPA
28
Springer International Publishing
27
UVK Verlagsgesellschaft mbH
27
NET Institute
26
Uni-Taschenbücher GmbH
25
Erich-Schmidt-Verlag
24
European Society for Opinion and Marketing Research
23
Zentralausschuss der Werbewirtschaft
23
Technische Universität Dresden
22
Duncker & Humblot
21
Friedrich-Schiller-Universität Jena
21
Institute for the Study of Labor (IZA)
20
Bundesstelle für Außenhandelsinformation <Köln>
19
Deutsche Bank <Frankfurt am Main> / Research
19
International Telecommunications Society
18
Technische Universität Braunschweig
18
more ...
less ...
Published in...
All
SpringerLink / Bücher
1,875
Springer eBook Collection / Business and Economics
437
Gabler Edition Wissenschaft
418
Springer eBook Collection
377
Online Information Review
311
Europäische Hochschulschriften / 5
289
Research
287
Journal of business research : JBR
274
Journal of advertising research
258
Lehrbuch
226
Telecommunications policy : the international journal of digital economy, data sciences and new media
221
International journal of advertising : the review of marketing communications
216
International journal of advertising : the quarterly review of marketing communications
191
Journal of advertising
186
Journal of advertising : official publication of the American Academy of Advertising
174
Journal of marketing communications
161
Journal of retailing and consumer services
156
NBER working paper series
154
Working paper / National Bureau of Economic Research, Inc.
134
NBER Working Paper
131
Management science : journal of the Institute for Operations Research and the Management Sciences
130
Aslib Proceedings
125
Journal of promotion management : JPM
124
Information economics and policy : IEP
122
Gabler Research
121
essentials
115
European journal of operational research : EJOR
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
111
Journal of marketing
101
Journal of marketing research : JMR
101
Neue betriebswirtschaftliche Forschung : Nbf
98
CESifo working papers
96
Hamburger Schriften zur Marketingforschung
95
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
94
Gabler-Edition Wissenschaft
92
International journal of internet marketing and advertising : IJIMA
87
DUV / Wirtschaftswissenschaft
86
International journal of industrial organization
86
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
86
European journal of marketing : EJM
85
more ...
less ...
Source
All
ECONIS (ZBW)
47,267
USB Cologne (EcoSocSci)
22,016
Other ZBW resources
1,978
RePEc
1,683
EconStor
598
USB Cologne (business full texts)
251
BASE
175
ArchiDok
37
OLC EcoSci
12
more ...
less ...
Showing
1
-
10
of
74,017
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Web Promotion : professionelle
Werbung
im
Internet
Bürlimann, Martin
-
2004
-
3. Aufl., aktualisiert und. erw.
Persistent link: https://www.econbiz.de/10001851216
Saved in:
2
Web-Promotion : professionelle
Werbung
im
Internet
Bürlimann, Martin
-
1999
-
Dt. Orig.-Ausg.
Persistent link: https://www.econbiz.de/10004230576
Saved in:
3
Mit
Internet
zum Verkaufserfolg : [20 Fragen, 20 Antworten]
Schoch, Jörg H.
-
1999
Persistent link: https://www.econbiz.de/10004594040
Saved in:
4
Advertising on the
Internet
Zeff, Robbin
;
Aronson, Brad
-
1999
-
2. ed.
Persistent link: https://www.econbiz.de/10004139483
Saved in:
5
Werbung
im
Internet
: Grundlagen, Einsatz und Perspektiven
Thomas, Gregor
-
1997
Persistent link: https://www.econbiz.de/10004343089
Saved in:
6
The
Internet
advertising report
Meeker, Mary
-
1997
-
1. ed.
Persistent link: https://www.econbiz.de/10004351504
Saved in:
7
Partnerprogramme.com : Geld verdienen im
Internet
mit der Homepage ; E-Commerce für alle
Pütz-Lehmann, Stefanie
-
1999
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004599472
Saved in:
8
Web advertising and marketing by design : [hands-on guide to successful projects]
Fahey, Mary Jo
-
1998
Persistent link: https://www.econbiz.de/10004362124
Saved in:
9
What makes people click : advertising on the Web
Sterne, Jim
-
1997
Persistent link: https://www.econbiz.de/10004367282
Saved in:
10
Web catalog cookbook
Allen, Cliff
;
Kania, Deborah
-
1997
Persistent link: https://www.econbiz.de/10004372124
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->