Merono Cerdan, Angel Luis; Molina-Castillo, Francisco-Jose - In: Businesses 4 (2024) 2, pp. 211-224
A business model, defined as the underlying logic of a company, is not permanent over time. Instead, companies need to introduce innovations in the business model to be competitive in the market. This is even more critical for family firms which are continuously looking for a way to obtain...
