"This research book is a repository for academicians, researchers, and industry practitioners to share and exchange their research ideas, theories, and practical experiences, discuss challenges and opportunities, and present tools and techniques in all aspects of e-business development and...

Zeitgeistiges Gezwitscher, brandneue Business-News, politischer Protest, der die Welt verändert - zusammengefasst in 140 Zeichen, verbreitet in Echtzeit. Twitter! Ein Start-up mit einer kometenhaften Erfolgstory, ein 11,5 Milliarden-Dollar-Geschäft mit 200 Millionen aktiven Usern. Doch wie...

"An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and...