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Pursuing "flexible commitment" as strategic ambidexterity : an empirical justification in high technology firms
Kouropalatis, Yiannis; Hughes, Paul; Morgan, Robert - In: European journal of marketing : EJM 46 (2012) 10, pp. 1389-1417
Persistent link: https://www.econbiz.de/10009661192
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Strategic management : competitiveness and globalization ; concepts only
Volberda, Henk W.; Morgan, Robert; Reinmoeller, Patrick; … - 2011
Persistent link: https://www.econbiz.de/10009009271
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Network behaviours, social capital, and organisational learning in high-growth entrepreneurial firms
Hughes, Matthew; Morgan, Robert; Ireland, R. Duane; … - In: International journal of entrepreneurship and small business 12 (2011) 3, pp. 257-272
Persistent link: https://www.econbiz.de/10009010087
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Special issue: Marketing strategy in a turbulent environment
Morgan, Robert (contributor) - 2011
Persistent link: https://www.econbiz.de/10009314493
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Realizing product-market advantage in high-technology international new ventures : the mediating role of ambidextrous innovation
Hughes, Matthew; Martin, Silvia L.; Morgan, Robert; … - In: Journal of international marketing 18 (2010) 4, pp. 1-21
Persistent link: https://www.econbiz.de/10008773330
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Why do product-market strategies fail? : a sociostructural examination under conditions of adherence
Hughes, Paul; Hughes, Matthew; Morgan, Robert - In: Group & organization management : an international journal 35 (2010) 5, pp. 606-635
Persistent link: https://www.econbiz.de/10008729013
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Export stimuli : export intention compared with export activity
Morgan, Robert; Katsikeas, Constantine S. - 2008
Persistent link: https://www.econbiz.de/10003655303
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Fitting strategic resources with product-market strategy : performance implications
Hughes, Paul; Morgan, Robert - In: Journal of business research : JBR 61 (2008) 4, pp. 323-331
Persistent link: https://www.econbiz.de/10003704603
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A resource-advantage perspective of product-market strategy performance & strategic capital in high technology firms
Hughes, Paul; Morgan, Robert - In: Industrial marketing management : the international … 36 (2007) 4, pp. 503-517
Persistent link: https://www.econbiz.de/10003469170
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A role theoretic view of product-market strategy execution: an investigation of mid-level marketing managers
Thorpe, Eleri R.; Morgan, Robert - In: Journal of strategic marketing 15 (2007) 2/3, pp. 223-236
Persistent link: https://www.econbiz.de/10003494025