A perceptible technological transformation has been under way in India during the last few years. The output of total foodgrains increased sharply between 1967-68 and 1970-71 over previous years. There is enough evidence to show that the technological change has resulted in an upward shift in...

Purpose: The purpose of this paper is to conduct a five-country study of consumers’ need for uniqueness (CNFU) and examine its research and practical implications. Most studies examining CNFU have used single country or US-based samples. To promote cross-cultural research, the authors test...