Introduction The Most Important Person in the World -- The Fandom Analytics Framework -- Fandom Foundations: Stories and Narratives -- Fandom Meaning: Community and Identity -- Fandom Measurement: Brand Equity and Customer Equity -- Fandom Extensions: Transference and Sponsorship -- Sports and...

When conceptualizing work performance as requiring self-control, scholars often employ a resource-depletion perspective. However, this perspective neglects the role of self-control motivation and self-regulation strategies. In this diary study, we examine self-control motivation (viz. motivation...

This research contributes to wellness and spa tourism literature by analyzing the preferences of German health travelers with a focus on natural treatments. Based on the findings of a literature review on health travelers’ preferences, a choice-based conjoint analysis was conducted with a...

Delivering a superior retail customer experience is one of the main business goals for retailers. When retailers orchestrate various elements of the retail customer experience, provoking desirable customer emotions and cognition, it leads to higher purchase intention, increased purchases, higher...