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Consumer behavior
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Subject
All
Konsumentenverhalten
79,752
Consumer behaviour
79,735
Theorie
11,875
Theory
11,824
Beziehungsmarketing
10,247
Relationship marketing
10,228
Markenführung
8,425
Brand management
8,419
Deutschland
7,688
Marketing
7,627
Markenimage
6,992
Brand image
6,846
Germany
6,652
Online retailing
5,776
Online-Handel
5,776
Kundenzufriedenheit
5,672
Customer satisfaction
5,665
Online-Marketing
5,244
USA
5,168
Electronic Commerce
5,161
Internet marketing
5,132
Social Web
5,114
Social web
5,114
United States
4,904
Markenartikel
4,781
Marketingmanagement
4,715
Brand
4,606
Einzelhandel
4,457
Dienstleistungsqualität
4,451
Service quality
4,450
Marketing management
4,271
Retail trade
4,251
E-commerce
4,050
Werbung
3,951
Verbraucherverhalten
3,923
Werbewirkung
3,899
Advertising effects
3,807
Experiment
3,411
Advertising
3,309
Marktsegmentierung
3,258
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Online availability
All
Undetermined
32,129
Free
19,029
Type of publication
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Article
56,769
Book / Working Paper
51,684
Journal
330
Other
6
Type of publication (narrower categories)
All
Article in journal
51,450
Aufsatz in Zeitschrift
51,450
Graue Literatur
8,350
Non-commercial literature
8,350
Working Paper
6,430
Arbeitspapier
6,395
Hochschulschrift
5,972
Aufsatz im Buch
5,193
Book section
5,193
Thesis
3,960
Collection of articles of several authors
2,313
Sammelwerk
2,313
Dissertation u.a. Prüfungsschriften
2,039
Aufsatzsammlung
1,900
Lehrbuch
1,639
Textbook
1,248
Bibliografie enthalten
1,055
Bibliography included
1,055
Konferenzschrift
817
Case study
723
Fallstudie
723
Conference paper
552
Konferenzbeitrag
552
Ratgeber
442
Guidebook
384
Collection of articles written by one author
380
Sammlung
380
Handbook
355
Handbuch
355
Conference proceedings
299
Bibliographie
288
Reprint
216
Amtsdruckschrift
189
Government document
189
Glossar enthalten
167
Glossary included
167
Wörterbuch
133
Festschrift
121
Fallstudiensammlung
105
Statistik
103
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Language
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English
85,470
German
21,276
Undetermined
1,073
French
770
Polish
172
Spanish
94
Italian
81
Swedish
50
Russian
42
Dutch
36
Danish
29
Portuguese
26
Norwegian
23
Finnish
15
Hungarian
14
Slovak
10
Bulgarian
9
Czech
6
Croatian
6
Romanian
5
Ukrainian
5
Multiple languages
3
Slovenian
3
Chinese
3
Arabic
2
Macedonian
2
Serbian
2
Turkish
2
Bosnian
1
Estonian
1
Lithuanian
1
Malay (macrolanguage)
1
Nepali
1
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Author
All
Bruhn, Manfred
284
Huber, Frank
186
Pepels, Werner
176
Wiedmann, Klaus-Peter
175
Kotler, Philip
170
Homburg, Christian
169
Bauer, Hans H.
161
Meffert, Heribert
154
Belk, Russell W.
118
Han, Heesup
117
Sheth, Jagdish N.
115
Herrmann, Andreas
112
Diller, Hermann
103
Mattila, Anna S.
98
Grunert, Klaus G.
96
Esch, Franz-Rudolf
95
Tomczak, Torsten
94
Belz, Christian
88
Gierl, Heribert
88
Lusk, Jayson L.
84
Phau, Ian
83
Ahlert, Dieter
77
Foxall, Gordon R.
77
Grewal, Dhruv
76
Usman, Osly
76
Burmann, Christoph
75
Walsh, Gianfranco
72
Bagozzi, Richard P.
71
Backhaus, Klaus
69
Dwivedi, Yogesh Kumar
69
Khare, Arpita
69
Loureiro, Sandra Maria Correia
68
Nayga, Rodolfo M.
68
Septianto, Felix
68
Kreutzer, Ralf T.
67
Kuß, Alfred
67
Agarwal, Sumit
65
Silberer, Günter
65
Sträßer, Anne-Katrin
65
Swoboda, Bernhard
64
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Institution
All
National Bureau of Economic Research
546
Springer Fachmedien Wiesbaden
525
Verlag Dr. Kovač
84
OECD
58
American Marketing Association
53
Haufe-Lexware GmbH & Co. KG
51
Springer Gabler <Firma>
42
Gesellschaft zur Erforschung des Markenwesens
35
Verlag Franz Vahlen
35
IGI Global
33
Edward Elgar Publishing
30
International Energy Agency
30
Books on Demand GmbH <Norderstedt>
28
De Gruyter Oldenbourg
28
Institut für Demoskopie Allensbach
27
RWTH Aachen
26
Springer-Verlag GmbH
26
Friedrich-Schiller-Universität Jena
25
Nomos Verlagsgesellschaft
24
Springer International Publishing
23
W. Kohlhammer GmbH
23
Wiley-VCH
23
Information Resources Management Association
21
UVK Verlagsgesellschaft mbH
21
European Society for Opinion and Marketing Research
19
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
19
Gesellschaft für Konsum-, Markt- und Absatzforschung
19
Uni-Taschenbücher GmbH
19
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
18
Duncker & Humblot
18
Deutscher Dialogmarketing Verband
17
Fördergesellschaft Marketing an der Universität Augsburg
17
Erich-Schmidt-Verlag
16
Nordic Council of Ministers
16
Technische Universität Braunschweig
16
Bundesstelle für Außenhandelsinformation <Köln>
15
Campus Verlag
15
INSEAD
15
Universität Mannheim
15
Organisation for Economic Co-operation and Development
14
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Published in...
All
Journal of business research : JBR
1,988
Journal of retailing and consumer services
1,934
SpringerLink / Bücher
1,531
International journal of consumer studies
761
International journal of hospitality management
728
Psychology & marketing
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
541
Working paper / National Bureau of Economic Research, Inc.
451
Asia Pacific journal of marketing and logistics
395
NBER Working Paper
394
The journal of product & brand management
392
Springer eBook Collection
369
The journal of brand management : an international journal
360
European journal of marketing : EJM
353
Journal of marketing research : JMR
348
Management science : journal of the Institute for Operations Research and the Management Sciences
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Gabler Edition Wissenschaft
340
Journal of travel and tourism marketing
335
Springer eBook Collection / Business and Economics
325
Journal of international consumer marketing
323
Tourism management : research, policies, practice
321
Journal of retailing
318
Journal of marketing management : MM
315
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
308
Journal of marketing communications
301
Journal of marketing
298
Cogent business & management
297
Marketing letters : a journal of research in marketing
296
International journal of retail & distribution management
293
The international review of retail, distribution and consumer research
292
The journal of consumer marketing
290
Journal of the Academy of Marketing Science
285
Journal of consumer behaviour : an international research review
284
Journal of fashion marketing and management
283
Marketing intelligence & planning
283
Europäische Hochschulschriften / 5
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
277
International journal of contemporary hospitality management
267
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Source
All
ECONIS (ZBW)
94,304
USB Cologne (EcoSocSci)
14,317
USB Cologne (business full texts)
119
EconStor
37
BASE
7
RePEc
5
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11
Markenstärkemessung unter besonderer Berücksichtigung von Konsumentenheterogenität : das Beispiel der deutschen Brauwirtschaft
Köster, Lars
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003297766
Saved in:
12
Consumer shopping motivation as a basis for retail differentiation : a cross-contextual and hierarchical investigation
Wagner, Tillmann
-
2005
Persistent link: https://www.econbiz.de/10003178565
Saved in:
13
Werte als Grundlage der Kundensegmentierung : eine kritische Analyse der Semiometrie
Constanze, Paul
-
2005
Persistent link: https://www.econbiz.de/10003108955
Saved in:
14
Markterfolg im Mobile Commerce : Faktoren der Adoption und Akzeptanz von M-Commerce-Diensten
Wriggers, Stefan
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002896426
Saved in:
15
Seniorenmarketing : Informations- und Entscheidungsverhalten älterer Konsumenten
Hupp, Oliver
-
2000
Persistent link: https://www.econbiz.de/10001422844
Saved in:
16
Individual goal hierarchies as antecedents of market structure
Paulssen, Marcel
-
2000
Persistent link: https://www.econbiz.de/10001480795
Saved in:
17
Marktpotenzialanalysen als Basis der Sortimentspolitik : das Beispiel Presseartikel
Dobbelstein, Thomas
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001632763
Saved in:
18
Marktabgrenzung : ein simultaner produkt- und nachfragerbezogener Ansatz
Kopsch, Anke
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001585935
Saved in:
19
Wertesystem-Segmentierung im Automobilmarketing
Gaus, Hansjörg
-
2000
Persistent link: https://www.econbiz.de/10001461312
Saved in:
20
Typologisierung des Theaterpublikums : das Erkenntnispotential der verhaltensorientierten
Marktsegmentierung
für das Marketing öffentlich-rechtlicher Theater
Martin, Uta
-
1999
Persistent link: https://www.econbiz.de/10001392062
Saved in:
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