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Werbung für Adam und Eva : zielgruppengerechte Ansprache durch Gender Marketing Communication
Jaffé, Diana; Riedel, Saskia - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10014005973
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Grundlagen des Marketings
Russell, Edward - 2010
Persistent link: https://www.econbiz.de/10003906590
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Advertising in the aging society : understanding representations, practitioners, and consumers in Japan
Prieler, Michael; Kohlbacher, Florian - 2016
Persistent link: https://www.econbiz.de/10011419620
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Provocateur : images of women and minorities in advertising
Cortese, Anthony J. - 2016 - Fourth edition
Persistent link: https://www.econbiz.de/10011405539
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Advertising and Chinese society : impacts and issues
Cheng, Hong (ed.) - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003878118
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Creating ever cool : a marketer's guide to a kid's heart
DelVecchio, Gene - 1998 - 2. print.
Persistent link: https://www.econbiz.de/10004000259
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Ältere im Schatten der Werbung? : Eine Literaturstudie zur Seniorendarstellung in der Werbung
Kaupp, Peter - 1997
Persistent link: https://www.econbiz.de/10004347419
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Ethno-Marketing : Werbezielgruppen in der multikulturellen Gesellschaft
Musiolik, Thomas H. - 2010
Persistent link: https://www.econbiz.de/10004429490
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The business of children's entertainment
Pecora, Norma Odom - 1998
Persistent link: https://www.econbiz.de/10004372886