Showing 61 - 68 of 68
Purpose – This paper aims to present an interview of a senior scholar to get their perspectives on the field, its history and future. Design/methodology/approach – A semi-structured in-depth interview was conducted. Findings – It is one person’s person views, albeit, a person with very...
Persistent link: https://www.econbiz.de/10014885048
Purpose An interview of a senior scholar to get their perspectives on the field, it’s history and future. Design/methodology/approach A semi-structured in-depth interview was conducted. Findings It is one person’s person views, albeit, a person with very considerable success in the field of...
Persistent link: https://www.econbiz.de/10014885065
Purpose – The purpose of this paper is to interview a senior scholar to get his/her perspectives on the field, it’s history and future. Design/methodology/approach – A semi-structured in-depth interview was conducted. Research limitations/implications – It is one person’s personal...
Persistent link: https://www.econbiz.de/10014885100
Purpose – This paper aims to present an interview of a senior scholar to get his perspectives on the field, its history and the future. Design/methodology/approach – A semi-structured in-depth interview was conducted. Findings – It is one person’s personal views, albeit a person with...
Persistent link: https://www.econbiz.de/10014885181
Purpose – The aim of this paper was to interview a senior scholar in the field of management. Design/methodology/approach – A structured interview method was used. Findings – Jane discussed her life and times, a fascinating recounting of history. Originality/value – The paper provides a...
Persistent link: https://www.econbiz.de/10014885245
Persistent link: https://www.econbiz.de/10004863316
Persistent link: https://www.econbiz.de/10003756242
'…a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about...
Persistent link: https://www.econbiz.de/10012689020