'…a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about...

Based on hundreds of interviews conducted with under-thirty-year-olds across the globe, as well as executives' perspectives on changing dynamics in the workplace, Generation Why provides a thorough study of how the worldview of millennials and generation Z informs their ideas about truth,...

What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.

chapter 1 Modern Theory and Ancient Practice: Is Globalization New? -- chapter 2 The Temple-Palace Conglomerate: Trade and Enterprise 3500–2000 BCE -- chapter 3 The Golden Age of Temple Capitalism: Mesopotamia and India 2250–2000 BCE -- chapter 4 Assyria and Babylon: Previewing the...