A global industry -- The economic, social and environmental impacts of conferences and conventions -- The structure of the conference and conventions industry -- Destinations and venues -- Roles in conference and convention management -- Winning conference business -- Designing programmes for...

Purpose: The paper aims to provide an overview of how UK conference centres have incorporated Web 2.0 applications, such as Linkedin, Facebook and Twitter, into their marketing communications strategies. Design/methodology/approach: Following an analysis of the impacts of Web 2.0 applications...