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Produktpositionierung
Mayer, Ralf U. - 1984
Persistent link: https://www.econbiz.de/10000087785
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Selling results : the innovative system for maximizing sales by helping your customers achieve their business goals
Stinnett, Bill - 2007
Persistent link: https://www.econbiz.de/10004877919
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Experiential marketing : a practical guide to interactive brand experiences
Smilansky, Shaz - 2009
Persistent link: https://www.econbiz.de/10004929269
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The experience economy : work is theatre & every business a stage
Pine, B. Joseph; Gilmore, James H. - 1999
Persistent link: https://www.econbiz.de/10000679836
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Event-Marketing : Konzeption und Organisation in der Pop-Musik
Graf, Christof - 1998
Persistent link: https://www.econbiz.de/10000645437
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Strategische Gestaltung des Lebenszyklus von Mega-Events
Weiss, Dirk; Weiß, Dirk P. - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003646627
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Imagewirkungen von Eventmarketing : Entwicklung eines ganzheitlichen Messansatzes
Drengner, Jan - 2008 - 3. , aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003784254
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Eventmarketing-Lexikon
Kleemann, Andrea - 2006
Persistent link: https://www.econbiz.de/10002684777